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Custom QR Codes: 5 Tips to Make Your QR Code Promotion Successful

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Custom QR Code

Take a look at the QR Code above.  Now look at the ordinary QR Code that you have sitting on your desk.  Which one would you scan?

Research on apples to apples comparisons of brands that used ordinary QR Codes and then switched to Custom QR Codes have shown a 3.4 times increase in scans.  Now, that's something to consider before doing your next QR Code promotion.

The Rap Against QR Codes

Detractors of the humble QR Code complain that they require a smartphone that less than half of Americans yet own.  There also is a learning curve that only half of those that even own a smartphone actually have used it to scan a QR Code yet.  That’s because they are difficult to scan, provide useless information, or don’t tell you why you should scan them in the first place!

In fact, QR Codes do nothing more than provide an easier access point than typing in a cumbersome, long URL into your smartphone.

Exactly.

At the end of the day, that is the true value of the QR Code.  And, it’s why the QR Code is here to stay until something better comes along.  Just look around while doing your holiday shopping and I'm sure you'll agree.

Best Practices for QR Codes

Now, if you want to maximize the use of the QR Code, consider the following as Best Practices for your QR Code:

  • Tell the consumer what they are going to get when they scan.  Unless, of course, you are offering something dumb like a link to your regular old web site.  Nobody cares.
  • Assume that it’s their first time.  You remember how nervous you were your first time.  Tell them where they can download a QR Code reader.  Better yet, put one on your own web site to get the traffic there.
  • Offer a text message short code element as well.  Remember, not everybody has a smartphone.  In fact, less than half of us do while 82% of us now use text messages.  To maximize your participation, always include a text message marketing program for access to your content as well.
  • If you are directing users to a web site, make sure that site is mobile-optimized.
  • Use a Custom QR Code.  Our studies show that Custom QR Codes, with the branding of your message included, deliver 3.4 times the results of a standard black & white one.

Perhaps, the QR Code is nothing more than a novelty whose lifespan is limited, but for now, with 6% more Americans owning a smartphone every quarter, I’ll take my chances that the scanning of QR Codes will continue to increase.  At least it's obvious that Santa Claus likes them.

Follow Bob Bentz on Google+ or on Twitter @BobBentz.


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